Kutuko Studio tomonidan Portal Beoplay Reklama Kampaniyasi

Kutuko Studio tomonidan yaratilgan Portal Beoplay Reklama Kampaniyasi — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaFilm· 2023

Portal Beoplay Reklama Kampaniyasi

muallif: Kutuko Studio

Mijoz: Kutuko Studio SL

Film toifasida A' Design Award Platina Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#144874 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Portal Beoplay Reklama Kampaniyasi haqida

Bu Beoplay Portal minigarnituralarini targ'ib qilish kampaniyasidir. Strimerlar ishlab chiqarishni virusli qilish uchun bo'lishdi. Sizning dunyongizni shakllantiradigan ovoz da'vosiga ko'ra, ular video o'yinlar sanoati toifalariga ishora qiluvchi 5 ta stsenariy yaratishlari kerak edi. Ajoyib vizual ta'sirga ega bo'lishdan tashqari, tajriba har bir ramkada yashiringan fetish ob'ektlarining joylashuvi uchun tanlovga ko'tarildi. Jamoa ko'p stsenariyli dizaynga duch keldi, unda bosh qahramon mahsulot va undan foydalanish tajribasi edi.

Tan olinish

A' Design Award Platina Mukofoti haqida

Portal Beoplay Reklama Kampaniyasi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Portal Beoplay Reklama Kampaniyasi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Portal Beoplay Reklama Kampaniyasi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
O'lchamlar va qadoqlash: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Teglar: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ishlab chiqarish texnologiyasi: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Dizayn muammosi: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Tadqiqot: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Ilhom: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Loyiha muddati: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Ish jarayoni: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patentlar: Kutuko Studio SL
Jamoa a'zolari: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Rasm mualliflari: Boutique Visual Kutuko Studio, Beoplay Portal, 2022