Yaman Hu tomonidan Low Classic Brend Identifikatsiyasi

Yaman Hu tomonidan yaratilgan Low Classic Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Low Classic Brend Identifikatsiyasi

muallif: Yaman Hu

Mijoz: Low Classic

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

13,934

Tasdiqlangan mukofot g'olibi

#113244 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Low Classic Brend Identifikatsiyasi haqida

Low Classic — mustaqil moda brendi uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya 1980-yillar moda jurnallaridan ilhomlangan. Xira rang palitrasi va setkani buzuvchi maket qo'llanilgan. Tipografiya bo'rttirilgan va nafis egri chiziqlar bilan uyg'unlashtirilgan bo'lib, u brendning asosiy vizual tilini tashkil etadi. Loyihaga bosma va raqamli materiallar, jumladan plakatlar, ijtimoiy tarmoq grafikalari, elektron xatlar va veb-bannerlar kiritilgan. Bosma materiallar ifloslantiruvchi bo'yoqlarsiz, qayta ishlangan qog'ozda tayyorlangan. Maqsad — vintaj ko'rinishga nafis raqamli shakl berishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Low Classic Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Low Classic Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Low Classic Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
O'lchamlar va qadoqlash: 1920px*1280px
Teglar: Identity, digital design, fashion, typography
Ishlab chiqarish texnologiyasi: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Dizayn muammosi: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Tadqiqot: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Ilhom: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Loyiha muddati: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Ish jarayoni: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Jamoa a'zolari: Creative Director: Yaman Hu
Designer: Yaman Hu