Karen Cuthbert tomonidan Wolffstrunk Primary Function: Korporativ identifikatsiya

Karen Cuthbert tomonidan yaratilgan Wolffstrunk Primary Function: Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

Wolffstrunk Primary Function: Korporativ identifikatsiya

muallif: Karen Cuthbert

Mijoz: Gerhard Wolff – Wolffstrunk

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Wolffstrunk Primary Function: Korporativ identifikatsiya haqida

Wolffstrunk — bu xususiy spirt zavodida ishlab chiqariladigan meva shnapsi va meva likyorlari brendi uchun yaratilgan korporativ identifikatsiya. Grafik soddalashtirish va aniqlik vizual identifikatsiyani tavsiflaydi. Bo‘rining soddalashtirilgan figurasi korporativ dizayn tizimining dizayn belgisi vazifasini bajaradi va figuraga tomchining stilizatsiyalangan shakli qo‘shilgan. Harakatlanuvchi bosh belgiga hazil xarakterini beradi va dinamik joylashuvlarga imkon yaratadi. Tizimga kombinatsiyalangan belgi, biznes hujjatlar, shisha yorliqlari, plakatlar, otkritkalar, brend kitobi va qisqa veb-sayt animatsiyasi kiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Wolffstrunk Primary Function: Korporativ identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Wolffstrunk Primary Function: Korporativ identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Wolffstrunk Primary Function: Korporativ identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
O'lchamlar va qadoqlash: Brandbook: 128 mm x 175 mm, 132 pages
Teglar: Corporate Identity, Corporate Design, Brand Design, Logo Design
Ishlab chiqarish texnologiyasi: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Dizayn muammosi: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Tadqiqot: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Ilhom: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Loyiha muddati: The project was my bachelor thesis and took about 4 month time.
Ish jarayoni: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patentlar: Copyrights belong to Karen Cuthbert, 2020
Jamoa a'zolari: Karen Cuthbert
Rasm mualliflari: #1-#5 Karen Cuthbert, 2020