Salvita Bingelyte tomonidan Pizzamax Brend identifikatsiyasi

Salvita Bingelyte tomonidan yaratilgan Pizzamax Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Pizzamax Brend identifikatsiyasi

muallif: Salvita Bingelyte

Mijoz: Salvita Design

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

13,464

Tasdiqlangan mukofot g'olibi

#102715 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Pizzamax Brend identifikatsiyasi haqida

Pizzamax — Litvadagi kichik pitsa restoranlari tarmog'i uchun brend identifikatsiyasidir. Ilgarigi identifikatsiya bir nechta grafik uslublarni aralashtirib yuborgan va mijozlarda brend haqida deyarli hech qanday tasavvur uyg'otmagan edi. Qayta ishlangan dizaynda soddalashtirilgan logotip qo'llanilgan bo'lib, unda klassik italyan pitsasi bilan bog'liq qizil, qora va oq ranglardan foydalanilgan. Pizza va max so'zlari vizit kartochkalari va pitsa qutilarining turli tomonlarida joylashtirilgan. M va X harflari egri uchlarga ega bo'lib, bu to'g'ri qo'llari bilan pitsa ko'targan novvoylarni eslatadi. Identifikatsiya vizit kartochkalari, firma blankalari, pitsa qutilari va kiyimlarga qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Pizzamax Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pizzamax Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pizzamax Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
O'lchamlar va qadoqlash: I created business cards, letterhead, pizza box and clothing branding.
Teglar: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Ishlab chiqarish texnologiyasi: I opted to use classic colors on white and black backgrounds.
Dizayn muammosi: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Tadqiqot: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Ilhom: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Loyiha muddati: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Ish jarayoni: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Rasm mualliflari: Copywriter Erin Hope Stevens