Youjia Gu tomonidan Yic Barbecue Market Vizual Identifikatsiya

Youjia Gu tomonidan yaratilgan Yic Barbecue Market Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Yic Barbecue Market Vizual Identifikatsiya

muallif: Youjia Gu

Mijoz: MET Creative Brand

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Yic Barbecue Market Vizual Identifikatsiya haqida

Yic Barbecue Market — barbekyu restorani uchun yaratilgan vizual identifikatsiya. Identifikatsiya go'sht qovurish ovoziga asoslangan bo'lib, u Zila deb ifodalanadi va bu brend shiori hamda kengroq matn tizimini shakllantiradi. Zila beast nomli kichik go'shtxo'r xarakter brend maskoti sifatida xizmat qiladi, uning yoqimli yuzi va ochiq og'zi bor. Yulduzlar va ip to'plari kabi doiraviy shakllar sayyoralar va koinotni ifodalab, barbekyu sayyorasi mavzusini qo'llab-quvvatlaydi. Ochiq to'q sariq va ko'k-yashil ranglar identifikatsiyaga o'yinqaroq va zamonaviy uslub beradi. Identifikatsiya 280 kvadrat metrli ichki makonda qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Yic Barbecue Market Vizual Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Yic Barbecue Market Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Yic Barbecue Market Vizual Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
O'lchamlar va qadoqlash: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Teglar: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Ishlab chiqarish texnologiyasi: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Dizayn muammosi: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Tadqiqot: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Ilhom: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Loyiha muddati: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Ish jarayoni: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patentlar: Copyrights belong to Youjia Gu, 2018
Jamoa a'zolari: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Rasm mualliflari: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.