Fabiano Dalmacio tarapyndan The Book That Grew Ösüş Gollanma Kitaby

Fabiano Dalmacio tarapyndan döredilen The Book That Grew Ösüş Gollanma Kitaby dizaýny Pikir we Konseptual Dizaýn Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşPikir· 2021

The Book That Grew Ösüş Gollanma Kitaby

dizaýner: Fabiano Dalmacio

Müşderi: Rothco, part of Accenture Interactive

Pikir Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Book That Grew Ösüş Gollanma Kitaby hakynda

Ösen Kitap Irlandiýadaky fermerler üçin döredilen ösüş gollanmasydyr. Kitapda fermalarda durnuklylygy gowulandyrmaga kömek edýän 10 sapak we 10 amaly maslahat hödürlenýär. Her sahypa, her söz we her diagramma hakyky ot köklerinden olar ösýän wagty emele geldi. Kökler bagbançylygyň we seresaply senetçiligiň utgaşmasy bilen birnäçe hepdäniň dowamynda ugrukdyryldy, şeýlelik bilen çap ediş işi tebigat tarapyndan tamamlandy. Çylşyrymly fermerçilik amallary ýörite döredilen nyşanlaryň toplumy arkaly düşündirilýär we açylýan sahypa okyja okap otyrka nyşan açaryny barlamaga mümkinçilik berýär. Ýapyk ýagdaýynda kitabyň ölçegi 29,7-e 42 santimetrdir.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

The Book That Grew Ösüş Gollanma Kitaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. The Book That Grew Ösüş Gollanma Kitaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. The Book That Grew Ösüş Gollanma Kitaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Ölçegler we Gaplama: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Bellikler: book, design, Ireland, grass, farming, bank, idea
Önümçilik Tehnologiýasy: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Dizaýn Kynçylygy: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Gözleg: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ylham: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Taslama Dowamlylygy: From October 2018 to May 2019, in Dublin and Amsterdam.
Iş Akymy: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Topar Agzalary: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Surat Awtorlary: Photographer: Diana Scherer
Filmmaker: Jake Viramontez