Fabiano Dalmacio tarapyndan Full Moon Doly Aý: Sosial Media Mahabaty

Fabiano Dalmacio tarapyndan döredilen Full Moon Doly Aý: Sosial Media Mahabaty dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMahabat· 2021

Full Moon Doly Aý: Sosial Media Mahabaty

dizaýner: Fabiano Dalmacio

Müşderi: Rothco, part of Accenture Interactive

Mahabat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#122999 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Full Moon Doly Aý: Sosial Media Mahabaty hakynda

Doly Aý — Guinness üçin döredilen sosial media mahabatydyr. Bu şekil 2020-nji ýylyň Halloween gijesinde, dünýäniň dürli künjeklerinde seýrek gök aýyň görünýän wagtynda Facebook we Instagram täzelikler lentalarynda hem-de hekaýalarynda çap edildi. Şekil Adobe Photoshop programmasynda retuşlama we surat manipulýasiýasy arkaly taýýarlanyldy. Ýokary çözgütli aý nusgalary, marka şekilleri we piwo dokumalary gatlaklarda birleşdirilip, ýeke-täk surat emele getirildi. Maksat, aý bilen bir bulgur piwonyň arasyndaky ýönekeý baglanyşyk arkaly global söhbetdeşlige goşulmakdy.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Full Moon Doly Aý: Sosial Media Mahabaty A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Full Moon Doly Aý: Sosial Media Mahabaty ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Full Moon Doly Aý: Sosial Media Mahabaty köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Ölçegler we Gaplama: Facebook & Instagram feed/stories.
Bellikler: beer, Guinness, halloween, moon, Ireland
Önümçilik Tehnologiýasy: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Dizaýn Kynçylygy: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Gözleg: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Ylham: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Taslama Dowamlylygy: The project was developed in October 2020 in Dublin, Ireland.
Iş Akymy: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Topar Agzalary: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire