ዲዛይን Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ብ Willy Lai and Dave Torres ኣብ ናይ ውድድር ምድብ ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርሞባይል· 2020
Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ
ዓሚል: Macy's
ኣብ ምድብ ሞባይል ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #94021 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ
ማክሲስ ኣፕ (Macy's App) ኣብ 2019 ንኣንድሮይድን ኣይኦኤስን መሳርሒታት እንደገና ዝተነደፈ ናይ ሞባይል ዕድጊ መተግበሪ እዩ። እዚ መተግበሪ ንዓማዊል ካብ ስማርትፎን ወይ ታብለት ናይ ፋሽን፡ ውበትን ናይ ገዛ ኣቕሑን ክርእዩን ክዕድጉን የኽእሎም። እቲ ኣቀማምጣ ጽሩይን ቀሊልን ኮይኑ፡ ካብ ናይ ፋሽን ሚድያን ናይ ሃለኽቲ ቴክኖሎጂ ፍርያትን ዝወሰዶ ዓይናዊ ምልክታት ኣለዎ። ኣብ ካሜራ ዝተመስረቱ መሳርሒታት ስካንን ክፍሊትን ይድግፉ፡ ናይ ተወሳኺ ሓቅነት (augmented reality) ባህርያት ከኣ ንዓማዊል ቅድሚ ዕድጊ ንፍርያት ኣቐዲሞም ክርእዩ የኽእሎም። እዚ እንደገና ምንዳፍ ኣብ ሰፊሕ ናይ ተጠቀምቲ መጽናዕትን ኣብ ናይ ዓማዊል ርእይቶን ዝተመስረተ ኮይኑ፡ ድሕሪ ምጅማሩ ተሳትፎ ተጠቀምቲ ወሲኹ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Macy’s App Redesign ቀንዲ ተግባር: ናይ ሞባይል ዕድጊ መተግበሪ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- ዓቐንን ማዕሸግን
- We developed native apps for Android and iOS platforms.
- መለለዪታት
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- ናይ ምፍራይ ቴክኖሎጂ
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- ናይ ዲዛይን ብድሆ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ምርምር
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ምንጪ ሓሳብ
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ናይ ስርሒት ፍሰት
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ኣባላት ጋንታ
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - ናይ ስእሊ ክረዲት
- Images courtesy of Macys.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
