ዲዛይን Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ብ Willy Lai and Dave Torres ኣብ ናይ ውድድር ምድብ ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርኢንተርፌስ· 2020
Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ)
ዓሚል: Macy's
ኣብ ምድብ ኢንተርፌስ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #94023 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ)
ናይ ሜይሲስ ወብሳይት፡ ዓማዊል ብ ሜይሲስ ዝቐርቡ ፍርያት ክርእዩን ክዕድጉን ዘኽእል ብመስመር ኦንላይን ዝካየድ ናይ ችርቻሮ መተሓላለፊ እዩ። እዚ ወብሳይት ብመሰረት ናይ ዓማዊል ርእይቶ ዳግማይ ዝተነደፈ ኮይኑ፡ ካብ ሚድያ ፋሽንን ፍርያት ቴክኖሎጂ ተጠቀምትን ተመሲጡ ጽሩይን ቀሊልን ኣቀማምጣ ኣምጺኡ። ርስፖንሲቭ ናይ ወብ ቴክኖሎጂታት ብ ላፕቶፕ ኮምፕዩተራት፡ ታብለታትን ስማርትፎናትን ዝርከብ ኣቀራርባ የፍቅዱ። ሰፊሕ መጽናዕቲ ነቲ ስራሕ መሪሑ፡ ናይ ተጠቃሚ ዳህሳሳት፡ ቃለ-መጠይቓት፡ ናይ A/B ፈተነን ናይ ተዓማምነት ፈተነን ዘጠቓልል። እቲ ዝቐለለ ኣቀዋውማ ነቲ ናይ ዕድጊ ኣገባብ ኣቃሊሉ ናይ ተጠቃሚ ተሳትፎ ኣመሓይሹ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Macy’s Website ናይ ወብሳይት መተሓላለፊ (ኢንተርፌዝ) ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- ዓቐንን ማዕሸግን
- We developed resonsive web design across different devices.
- መለለዪታት
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- ናይ ምፍራይ ቴክኖሎጂ
- We utilized modern responsive web technologies.
- ናይ ዲዛይን ብድሆ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ምርምር
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ምንጪ ሓሳብ
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ናይ ስርሒት ፍሰት
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ኣባላት ጋንታ
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - ናይ ስእሊ ክረዲት
- Images courtesy of Macys.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
