Muundo Full Moon Tangazo la Mitandao ya Kijamii na Fabiano Dalmacio ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
FedhaUtangazaji· 2021
Full Moon Tangazo la Mitandao ya Kijamii
Mteja: Rothco, part of Accenture Interactive
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #122999Muundo
Kuhusu Full Moon Tangazo la Mitandao ya Kijamii
Full Moon ni tangazo la mitandao ya kijamii lililotengenezwa kwa ajili ya Guinness. Picha hii ilichapishwa katika mipasho na hadithi za Facebook na Instagram usiku wa Halloween mwaka 2020, wakati mwezi wa buluu adimu ulipoonekana duniani kote. Picha hii ilitengenezwa kupitia urekebishaji na uchakataji wa picha katika Adobe Photoshop. Marejeleo ya mwezi ya ubora wa juu, picha za chapa na miundo ya bia viliunganishwa katika tabaka mbalimbali ili kuunda picha moja. Nia ilikuwa kujiunga na mazungumzo ya kimataifa kwa kuunganisha kwa urahisi mwezi na glasi ya bia.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Full Moon Tangazo la Mitandao ya Kijamii ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Full Moon Tangazo la Mitandao ya Kijamii inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Full Moon Tangazo la Mitandao ya Kijamii ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Vipimo na Ufungashaji
- Facebook & Instagram feed/stories.
- Lebo
- beer, Guinness, halloween, moon, Ireland
- Teknolojia ya Uzalishaji
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Changamoto ya Ubunifu
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Utafiti
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Msukumo
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Muda wa Mradi
- The project was developed in October 2020 in Dublin, Ireland.
- Mtiririko wa Uendeshaji
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Wanatimu
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
Imedhaminiwa
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