Muundo Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu na Taobao Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
DhahabuUtangazaji· 2025
Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu
Mteja: Taobao Design
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #171886Muundo
Kuhusu Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu
Seaside Home For Music Fans ni mradi wa uuzaji unaotegemea matukio ulioundwa kwa ajili ya tamasha la muziki na sanaa lililofanyika Aranya. Mchemraba maarufu wa chapa hiyo uligeuzwa kuwa taa ya utafutaji, ukiunganishwa na rangi za pwani zenye mabadiliko ya taratibu na maumbo ya mawimbi ya sauti. Maeneo ya maonyesho ya ana kwa ana yalitoa maonyesho ya hisia nyingi na michezo inayohusiana na muziki kupitia mitambo shirikishi. Utangazaji wa moja kwa moja shirikishi uliwawezesha hadhira ya mbali kutembelea maeneo hayo na kutazama maonyesho. Ukumbi ulijengwa kwa fremu ya chuma nyepesi, vifaa vinavyoweza kutumika tena na rangi na vitambaa vyenye uzalishaji mdogo wa hewa chafu. Zaidi ya mashabiki 70,000 walihudhuria.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Seaside Home For Music Fans Kampeni ya Uuzaji wa Kiuzoefu huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- Vipimo na Ufungashaji
- This project attracted more than 70,000 fans.
- Lebo
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- Teknolojia ya Uzalishaji
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- Changamoto ya Ubunifu
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- Utafiti
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- Msukumo
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- Muda wa Mradi
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- Mtiririko wa Uendeshaji
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences. - Wanatimu
- Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
