Muundo The Book That Grew Kitabu cha Mwongozo wa Malisho na Fabiano Dalmacio ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Wazo na Dhana.
FedhaWazo· 2021
The Book That Grew Kitabu cha Mwongozo wa Malisho
Mteja: Rothco, part of Accenture Interactive
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Wazo
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #122997Muundo
Kuhusu The Book That Grew Kitabu cha Mwongozo wa Malisho
Kitabu Kilichokua ni mwongozo wa malisho ulioundwa kwa ajili ya wakulima nchini Ireland. Kitabu hiki kinawasilisha masomo 10 na vidokezo 10 vya vitendo vinavyosaidia kuboresha uendelevu katika mashamba. Kila ukurasa, kila neno na kila mchoro uliundwa na mizizi halisi ya nyasi kadri ilivyokua. Mizizi hii iliongozwa kwa muda wa wiki kadhaa kupitia mchanganyiko wa upandaji bustani na ufundi wa makini, hivyo mchakato wa uchapishaji ulikamilishwa na maumbile. Michakato tata ya kilimo inaelezwa kupitia seti ya alama maalum, na ukurasa unaokunjuka humwezesha msomaji kuangalia ufunguo wa alama wakati akisoma. Kikiwa kimefungwa, kitabu kina ukubwa wa sentimita 29.7 kwa 42.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
The Book That Grew Kitabu cha Mwongozo wa Malisho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Book That Grew Kitabu cha Mwongozo wa Malisho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Book That Grew Kitabu cha Mwongozo wa Malisho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Vipimo na Ufungashaji
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Lebo
- book, design, Ireland, grass, farming, bank, idea
- Teknolojia ya Uzalishaji
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Changamoto ya Ubunifu
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Utafiti
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Msukumo
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Muda wa Mradi
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Mtiririko wa Uendeshaji
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Wanatimu
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Haki za Picha
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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