Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala ka Sunkiss Design Team

Moralo oa Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala ka Sunkiss Design Team ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala

ka Sunkiss Design Team

Moreki: The Ningxiahong Wolfberry Liquor

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

28,324

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89802

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala

Litšoantšo tsa majoe tsa Lithaba tsa Helan ke moemeli oa setso sa China le lefa le tummeng la setso sa Ningxia, athe mongolo oa bronze o tsoa ho bronze ware. Ka hona, Moqapi o kopanya likarolo tsena tse peli tsa boemeli e le matšoao a mantlha a boits'oaro ba setso sa polokelo ea botlolo, hape o kopanya sehlahisoa sena le setso sa setso sa China ho ntlafatsa boitsebahatso ba setso sa bareki ba qetelo le sehlahisoa sena.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ningxiahong Rock Painting Bronze Script Botlolo Ea Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Boholo le Phuthelo: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Lithegi: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Theknoloji ya Tlhahiso: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Phephetso ya Moralo: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Dipatlisiso: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Kgothaletso: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Nako ya Projeke: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tsamaiso ya Mosebetsi: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Litho tsa Sehlopha: Design Leader: Zhou Hong; Design Director: Wu Changzhi