Ningxiahong Reign Title Botlolo Ea Joala ka Sunkiss Design Team

Moralo oa Ningxiahong Reign Title Botlolo Ea Joala ka Sunkiss Design Team ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Ningxiahong Reign Title Botlolo Ea Joala

ka Sunkiss Design Team

Moreki: The Ningxiahong Wolfberry Liquor

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

23,064

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89801

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Ningxiahong Reign Title Botlolo Ea Joala

Motsoako oa "sehlahisoa + calligraphy + sehlooho sa puso" o etsa hore motho a be le pono e ikhethang. Sehlooho sa puso ke lentsoe le makatsang le fanang ka takatso e ntle. Ha e sebelisoa ka har'a sephutheloana sa sehlahisoa ka mokhoa oa calligraphy, sehlahisoa se na le mokhoa oa setso sa China le semelo sa sechaba, le litheko tse ntle tsa sehlahisoa bakeng sa bareki li tlisoa, e le hore bareki ba na le ho hongata ho buang ka ha ba nooa. .

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Ningxiahong Reign Title Botlolo Ea Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ningxiahong Reign Title Botlolo Ea Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ningxiahong Reign Title Botlolo Ea Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Boholo le Phuthelo: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Lithegi: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Theknoloji ya Tlhahiso: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Phephetso ya Moralo: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Dipatlisiso: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Kgothaletso: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Nako ya Projeke: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tsamaiso ya Mosebetsi: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Litho tsa Sehlopha: Design Leader: Zhou Hong; Design Director: Wu Changzhi