Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ka Dennis Furniss

Moralo oa Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ka Dennis Furniss ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

PlatinamoPhuthelo· 2021

Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno

ka Dennis Furniss

Moreki: Pepsi

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo

819,500

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123073

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno

Pepsi NFL Limited Edition ke letoto la makotikoti a seno a entsoeng bakeng sa 'maraka oa Mexico. Makotikoti a mane a hlompha lihlopha tse 'nè tsa bolo ea maoto ea Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders le New England Patriots. Lekotikoti ka leng le sebelisa mebala ea sehlopha sa lona. Setaele sa litšoantšo se matla se bontša libapali tse nang le litekanyo tse feteletsoeng ho hlahisa sebōpeho sa 'mele sa papali ena. Makotikoti a entsoe ka aluminium 'me a hatisitsoe ka khatiso ea offset ea boleng bo phahameng. Letoto lena le ne le hokahantsoe le lets'olo la dijithale 'me le rekisoa mabenkeleng le inthaneteng.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Boholo le Phuthelo: 110 mm x 50 mm x 110 mm / 18.5 lbs
Lithegi: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Theknoloji ya Tlhahiso: High definition Offset printing on aluminum cans
Phephetso ya Moralo: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Dipatlisiso: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Kgothaletso: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Nako ya Projeke: 3 Months (Nov 20- Feb 21) Mexico
Tsamaiso ya Mosebetsi: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Diphatente: Pepsico Design Center Latam
Litho tsa Sehlopha: PepsiCo Design Latin America
Litlotla tsa Setshwantsho: Pepsico Design Center Latam