Moralo oa Mrs T Moralo oa Khoebo ka Julia Hell ke mohlodi oa khau e hlomphehang haholo ya 2018 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2018

Mrs T Moralo oa Khoebo

ka Julia Hell

Moreki: Mrs T

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #60957

Kenela Lethathamo la Tshepiso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mrs T Moralo oa Khoebo

Mrs T ke moralo oa khoebo bakeng sa feme e etsang lijo tse ntle e sebelisang tee e le sesebelisoa lijong tse besitsoeng le lintho tse monate. Boitsebiso ba pono bo na le ponahalo e hloekileng le e ntle, bo na le sepakete se sesoeu haholo se tšehetsoang ke mebala e meraro ea khoebo. Letshwao le sebetsa joalo ka foreim e tšoaea ntho e ‘ngoe le e ‘ngoe e hlahisoang ka har’a feme, le sebelisoa ka ‘gauta’ e chesang khatong ea likarete tsa khoebo. Mefuta ea litlhaku tse khethiloeng e hopotsa mangolo a ngoloang ka letsoho le a hlalosang tlhaho ea ts’ebetso ea matsoho ho lihlahisoa tsena. Mekotla le linkho tsa khalase li koaloa le ho beoa mangolo ka ntle ho sireletsa lijo tse ka hare.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Mrs T Moralo oa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mrs T Moralo oa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mrs T Moralo oa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Boholo le Phuthelo: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Lithegi: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Theknoloji ya Tlhahiso: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Phephetso ya Moralo: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Dipatlisiso: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Kgothaletso: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Nako ya Projeke: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Tsamaiso ya Mosebetsi: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Litho tsa Sehlopha: Frontend Developer: Jannis Hell
Litlotla tsa Setshwantsho: All Images: Photographer / Jannis Hell, 2017