Culture to Technology Identity Phousetara ka Lei Wang

Moralo oa Culture to Technology Identity Phousetara ka Lei Wang ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

PlatinamoKerafikhe· 2025

Culture to Technology Identity Phousetara

ka Lei Wang

Moreki: Hefei High Tech Digital Technology Co., LTD.

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #172335

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Culture to Technology Identity Phousetara

Culture to Technology Identity ke phousetara e etselitsoeng ho bontšoa mabokoseng a khanya a liteishene tsa libese. Karolong e ka holimo, tlhaku ea Sechaena ea Anhui e teetsoe hare ke likhalo tsa khale tsa meaho ea Huizhou, e hopotsang nalane le setso sa sebaka seo. Tlhaku ena e fetoha butle-butle ho ba potoloho ea motlakase (circuit), e qetellang ka litlhaku tse 'ne tsa Sechaena tsa Hefei High Tech. Phousetara ena e lekana lisentimithara tse 60 ka tse 90. Mebala e putsoa e fetohang butle-butle e hatisitsoe ka mokhoa oa spot color overprinting, 'me mela ea potoloho e koahetsoe ka varnish ea UV ea sebaka se itseng ho fana ka sebopeho se phahameng.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Culture to Technology Identity Phousetara ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Culture to Technology Identity Phousetara e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Culture to Technology Identity Phousetara ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Boholo le Phuthelo: 60X90cm
Lithegi: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Theknoloji ya Tlhahiso: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Phephetso ya Moralo: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Dipatlisiso: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Kgothaletso: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Nako ya Projeke: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Tsamaiso ya Mosebetsi: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Diphatente: Hefei High Tech Digital Technology Co., LTD.
Litho tsa Sehlopha: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Litlotla tsa Setshwantsho: Hefei High Tech Digital Technology Co., LTD.