Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine ka BRANDiT.

Moralo oa Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine ka BRANDiT. ke mohlodi oa khau e hlomphehang haholo ya 2014 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2014

Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine

ka BRANDiT.

Moreki: BRANDiT.

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

17,695

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #32564

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine

Mongolo oa Buka: Massaya ke sepaketsi se setle se etselitsoeng ho tšoara libotlolo tse peli tsa veine. Sepaketsi se seng le se seng sa veine se etselitsoe ho bontšoa ka ho ema, 'me se lahloa hang ha libotlolo li ntšitsoe. Massaya e fana ka mokhoa o mong o ka sebelisoang khafetsa. Sepaketsi se rapalletse, hobane veine e boloka hantle ka boemo boo, 'me se shebahala joalo ka buka ea khale. Ho na le sebaka se hlobotsoeng ka har'a lebokose se etselitsoeng libotlolo tse peli, se li tšoarang ka tsela e sireletsehileng. Mokhoa oa ho kwala o sebelisa maphapha a mabeli a mahlakoreng le maphapha a mabeli a manyenyane, kahoo ha ho hlokahale li-sticker. Lebokose le ka tlatsoa hape kapa la sebelisoa e le ntho e ka behoang holim'a shelefo bakeng sa botle.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Massaya Ts'ebetso ea Mantlha: Sepaketsi sa Veine e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Boholo le Phuthelo: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Lithegi: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Theknoloji ya Tlhahiso: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Phephetso ya Moralo: The biggest challenge was to transform the concept into a functional design.
Dipatlisiso: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Kgothaletso: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Nako ya Projeke: Winter 2013
Tsamaiso ya Mosebetsi: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Litho tsa Sehlopha: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Litlotla tsa Setshwantsho: Vicken Demirdjian