Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao ka Naoki Eguchi and Taiki Yamada

Moralo oa Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao ka Naoki Eguchi and Taiki Yamada ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao

ka Naoki Eguchi and Taiki Yamada

Moreki: RooFarm Inc.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

8,431

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181329

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao

Book Text: Morero ona ke ketso ea ho fetola letšoao le tsamaeang le katoloso ea khoebo ea Roofarm. Khamphani ena e hōletse ho tloha temong ea liruleng tsa metse-toropo mme hona joale e atolosa ho ea temong e kholo ea mahaeng hammoho le mesebetsi ea eona ea metse-toropo. Mothating ona, pono ea khoebo e ile ea hlalosoa bocha e le ho Iqapela Bocha Temo ho Tšehetsa Phano ea Lijo Lefatšeng. Pono ena e ile ea fetoleloa boitsebisong bo bululetsoeng ke potoloho ea motlakase e bontšang temo e le motheo oa lisebelisoa. Boitsebiso bona bo na le libopeho tse peli tse hokahaneng tse tšoantšetsang kamano e teng pakeng tsa litsamaiso tsa metse-toropo le tsa mahaeng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Roofarm Rebranding Primary Function: Boitsebiso ba Letšoao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Boholo le Phuthelo: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Lithegi: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Theknoloji ya Tlhahiso: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Phephetso ya Moralo: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Dipatlisiso: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Kgothaletso: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Nako ya Projeke: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Tsamaiso ya Mosebetsi: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Litho tsa Sehlopha: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Litlotla tsa Setshwantsho: Naoki Eguchi / Taiki Yamada