Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo ka Cansu Dagbagli Ferreira

Moralo oa Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo ka Cansu Dagbagli Ferreira ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo

ka Cansu Dagbagli Ferreira

Moreki: Cansu Ferreira

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

7,283

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181322

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo

Book Text: Ho fetola letšoao la Craftoria ho hlahloba moo metsamao ea bonono ba khale e kopanang le metsamao ea kajeno ea bophelo bo botle. E khothalelitsoe ke sebaka sa bonono sa lilemo tsa bo-1920, boitsebiso bona bo sebelisa lentsoe la serif le hlophisitsoeng hantle le setšoantšo sa mehleng ea Victoria ho beha li-kit tsa ho penta ka linomoro e le ketso e tsotehang le e thapisang kelello. Moralo oa sebopeho sa sephutheloana sa poso o nolofatsa phetoho ho tloha botlhaseng ba ka ntle ho ea botlhakeng bo nang le mebala e mengata, bo etsang hore ho buloa ha lebokose e be monyako oa ho tsepamisa maikutlo ka boqapi. Sisteme ena e kopaneng e kopanya bonono ba khale ba ho etsa ka matsoho le moralo oa bophelo ba kajeno ho phahamisa boiphihlelo ba ba ratang mesebetsi ea boithabiso.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Craftoria Primary Function: Boitsebiso ba Letšoao la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Boholo le Phuthelo: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Lithegi: art, painting, hobby, vintage, illustration
Theknoloji ya Tlhahiso: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Phephetso ya Moralo: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Dipatlisiso: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Kgothaletso: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Nako ya Projeke: 6 months, France and USA
Tsamaiso ya Mosebetsi: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.