Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo ka Chushan Design

Moralo oa Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo ka Chushan Design ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2024

Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo

ka Chushan Design

Moreki: Shenzhen Chushan Design Culture Group Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

85,906

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160263

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo

Xuannao Master Cha ke boitsebiso ba lebitso la khoebo bo entsoeng bakeng sa lebitso la khoebo la tee e nang le magwebu la China. Logo e bontša panda e ikoetlisang Qi Gong ea China ka tlas'a lengolo la Qi, le ngotsoeng ka mongolo o motle oa calligraphy o mmala oa lamunu o khanyang. Setšoantšo sa panda, se bitsoang Da Qi Xia, se na le sefahleho se hlomphehang 'me se bontša bohale le moea o phelang. Litšoaneleho tsena li amahanngoa le magwebu a ka har'a tee. Mongolo oa calligraphy le panda li tiisa lebitso la khoebo setsong sa Bochabela 'me li etsa hore seno se tloaelehe ho bareki ba lehae. Logo ha e na boholo bo tsitsitseng, kahoo maemo a eona le boholo ba eona li ka fetoloa ho lumellana le tšebeliso ka 'ngoe.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Xuannao Master Cha Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Boholo le Phuthelo: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Lithegi: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Theknoloji ya Tlhahiso: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Phephetso ya Moralo: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Dipatlisiso: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Kgothaletso: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Nako ya Projeke: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Tsamaiso ya Mosebetsi: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Litho tsa Sehlopha: Yin Peng
Li Linlin
Liu Xingyu
Litlotla tsa Setshwantsho: Chushan Design