Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello ka Ye Zhang

Moralo oa Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello ka Ye Zhang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello

ka Ye Zhang

Moreki: Beijing Jiaotong University

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

16,431

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #159111

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello

Mongolo wa Buka: Yihe Dim Sum ke moralo wa pokello bakeng sa mofuta wa bohobe ba Beijing o rekisoang Summer Palace. Lebokoso le kantle le na le boholo ba 230 ka 230 ka 60 millimeter mme le tshwara mabokoso a manyane a mane a 110 ka 110 ka 45 millimeter. Libaka tse tsebahalang tse nne tsa Summer Palace di hlahisitswe ho emela mefuta e mene ya bohobe. Ditshwantsho tsena di kopanya moaho wa setso wa Sechaena le mofuta wa pop art hammoho le dikarolo tsa collage tse nkuweng ho ditshwantsho tsa setso. Lebokoso le sebedisa mokgwa wa ho hatisa wa UV, karolo e mahareng ya pampiri, mongolo o lehlakoreng o nang le 'mala wa bronze, le mekgahlelo e sehilweng ka nepo bakeng sa matla a lona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yihe Dim Sum Mosebetsi wa Mantlha: Moralo wa Pokello e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Boholo le Phuthelo: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Lithegi: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Theknoloji ya Tlhahiso: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Phephetso ya Moralo: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Dipatlisiso: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Kgothaletso: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Nako ya Projeke: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Tsamaiso ya Mosebetsi: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Diphatente: This work is all original images not copyrighted.
Litho tsa Sehlopha: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Litlotla tsa Setshwantsho: This work is all original images not copyrighted.