Yuan Li Sheng Huo Moetso oa Leloko la Khoebo ka Fullspeed Network Technologies Hangzhou

Moralo oa Yuan Li Sheng Huo Moetso oa Leloko la Khoebo ka Fullspeed Network Technologies Hangzhou ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2024

Yuan Li Sheng Huo Moetso oa Leloko la Khoebo

ka Fullspeed Network Technologies Hangzhou

Moreki: Meituan

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

15,556

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #159091

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yuan Li Sheng Huo Moetso oa Leloko la Khoebo

Yuan Li Sheng Huo ke moetso oa leloko o entsoeng bakeng sa leloko la khoebo la rekisa le fanang ka lintho tsa letsatsi le letsatsi tse ntle. Moetso o hahiloe ka sebopeho sa hexagon se entsoeng ka ho khaola khutlo-tharo tse tsoang ka lekhalo la sekoere, se hlahisang sebopeho se hopotsang lebokoso le ka tšoarang lintho tse ngata. Disekele tse ka hare ho letšoao lena li bontša mafatše a manyenyane le ho lumellana le molumo oa lebitso la leloko lena. Mmala o phelang oa oranje o sebetsa joalo ka mmala o ka sehloohong, mangolo ao a tataisoa ka mela e phalla ka mokhoa o tsitsitseng oa ho sekama. Moetso ona o sebelisoa holim'a sephutheloana sa sehlahisoa e le ho ts'ehetsa kutloisiso ea leloko lena har'a bacha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yuan Li Sheng Huo Moetso oa Leloko la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yuan Li Sheng Huo Moetso oa Leloko la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yuan Li Sheng Huo Moetso oa Leloko la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Boholo le Phuthelo: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Lithegi: logo design, vigor, refinement, super symbol, geometric elements
Theknoloji ya Tlhahiso: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Phephetso ya Moralo: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Dipatlisiso: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Kgothaletso: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Nako ya Projeke: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Tsamaiso ya Mosebetsi: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.