Moralo oa Sinten Phuthelo wa Kofi ka Louis Yiu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Sinten Phuthelo wa Kofi

ka Louis Yiu

Moreki: SINTEN Coffee Roastery

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

16,481

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #158597

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Sinten Phuthelo wa Kofi

Phephetso ya projeke ena ya moralo wa phuthelo e ne e le ho nahana ka mokgwa wa ho bontsha phuthelon sephetho seo Sinten Coffee Roastery e ikgantshang ka sona sa ho fana bareki ka tatso e ntjha haholo le monko o monate wa dipalesa tsa kofi tse betsweng. Kahoo, e le ho kopanya molaetsa wa lebitso ka tsela e se nang mathata boitsebisong ba pono, morali o ile a fumana kgothatso melaong ya tlhaho ka tlhahlobo le karohano. Ditekanyetso tse phethahetseng tse sebedisang kofi ya boleng bo holimo ka botlalo di bontshitswe ka mela, e leng se etsang hore e kgahle ponong ho feta.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Sinten Phuthelo wa Kofi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sinten Phuthelo wa Kofi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sinten Phuthelo wa Kofi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Boholo le Phuthelo: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Lithegi: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Theknoloji ya Tlhahiso: One color printing. Material: Moisture-proof zipper bag and paper
Phephetso ya Moralo: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Dipatlisiso: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Kgothaletso: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Nako ya Projeke: The project duration is 2 months and is designed in Taipei.
Tsamaiso ya Mosebetsi: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Diphatente: Copyrights belongs to Sinten Coffee Roastery
Litho tsa Sehlopha: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Litlotla tsa Setshwantsho: A.S.M.D. Creations