Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle ka Ricci Williams

Moralo oa Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle ka Ricci Williams ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle

ka Ricci Williams

Moreki: Summerhouse Collective

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

17,519

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #124404

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle

Taba ea Buka: Sienna Monroe ke boitsebiso ba k'hamphani le sepakete sa mola oa metlolo ea botle e entsoeng ka limela, e sa sebelisang mahlomola holim'a liphoofolo. Lebokose la mpho le boetse le sebelisa e le lebokose la ho romella lihlahisoa tse rekiloeng inthaneteng, e leng se fokotsang litšila. Lebokose le entsoe ka karete e sebelisitsoeng pele e senang seaparo, e ka bolang ka tlhaho, e hatisitsoeng ka enke tsa meroho. Libotlolo li entsoe ka khalase, e leng ntho e ka sebelisoang khafetsa ka ho khutlisetsoa tšebetsong, mme li-lebole li sebelisa pampiri e sebelisitsoeng ke bareki. Mokhoa oa tlhaho o hatisitsoeng oa patlisiso o thibela bongata ba mongolo o motenya. Sepakete se rerelloe ho bolokoa le ho sebelisoa hape ka mor'a hore sehlahisoa se felle.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sienna Monroe Mosebetsi oa Sehlooho: Sepakete sa Metlolo ea Botle e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Boholo le Phuthelo: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Lithegi: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Theknoloji ya Tlhahiso: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Phephetso ya Moralo: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Dipatlisiso: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Kgothaletso: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Nako ya Projeke: The project was completed in Los Angeles during the summer of 2020.
Tsamaiso ya Mosebetsi: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.