Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo ka Armeanu Creative Studio

Moralo oa Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo ka Armeanu Creative Studio ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo

ka Armeanu Creative Studio

Moreki: Valeputna

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

29,133

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119796

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo

Smoked Trout ke moralo oa sepako bakeng sa lihlahisoa tsa litlhapi tse chesitsoeng. Sepako se entsoe ka lekhasi la kraft le nang le foil ea khauta le vaneshe e khethiloeng. Sebopeho se chitja, sebopeho sa heke ea mehleng ea khale se sebelisoang bakeng sa ho seha lekhasi le seileng sa khauta li supa moetlo, lefa le litlama tsa tlhaho. Seile le sebopeho sa heke li hlaha ho pholletsa le mefuta eohle ea sehlahisoa ho bontša tsoelo-pele. Sepako se menahaneng se lekana le lisenthimithara tse 11.5 ka 25. Sebopeho se kopaneng se lumella ho kenya le ho koala habonolo sehlahisoa, hammoho le ho boloka, ho tsamaisa le ho bonts̆a shelofong ka bonolo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Smoked Trout Sebetsi sa Mantlha: Sepako sa Lijo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Boholo le Phuthelo: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Lithegi: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Theknoloji ya Tlhahiso: The packaging is made of kraft carton, has golden folio and selective varnishing.
Phephetso ya Moralo: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Dipatlisiso: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Kgothaletso: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Nako ya Projeke: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Tsamaiso ya Mosebetsi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Diphatente: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Litho tsa Sehlopha: Armeanu Ana
Armeanu Catalin
Litlotla tsa Setshwantsho: Main Image and optional images - Armeanu Creative Studio SRL - Romania