Fashion Launderette Bannaanka Rakibidda oo uu sameeyey Hong Kong Trade Development Council

Naqshadda Fashion Launderette Bannaanka Rakibidda oo uu sameeyey Hong Kong Trade Development Council waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasMunaasabad· 2020

Fashion Launderette Bannaanka Rakibidda

Hong Kong Trade Development Council uu sameeyay

Macmiilka: Hong Kong Trade Development Council

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Munaasabad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #90189

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Fashion Launderette Bannaanka Rakibidda

Fashion Launderette waa qaar ka mid ah bannaanno rakibid oo mowduuc leh oo loo abuuray bandhig ganacsi oo dharka ah oo ka dhacay Hong Kong. Naqshaddu waxay ka koobantahay saddex qaybood: rakibid soo dhaweyn oo ku yaal foyer-ka weyn, qaabeynta iridda hoolka bandhiga, iyo bannaan isku-dheelitirsan oo dhan 350 mitir laba jibaaran oo loogu talagalay bandhigyada dharka, kulamada waxbarasho iyo xafladaha soo dhaweynta. Mowduuca wuxuu ka soo dhashay naqshadaha gudaha dhar-dhaqista (laundromat) ee sannadihii 1980-yadii. Darbiyada qurxinta waxaa lagu dhisay nidaamyo aluminium oo dib loo isticmaali karo, oo lagu daboolay sawirro vinyl ah, halka qaababka mashiinnada dhar-dhaqista lagu sameeyay caag daabacan. Midabada la doortay waxay raacaan saadaasha isbeddelka moodada xilliyeed.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Fashion Launderette Bannaanka Rakibidda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Fashion Launderette Bannaanka Rakibidda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Fashion Launderette Bannaanka Rakibidda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Cabbirka & Qaabaynta: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Summado: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Tiknoloojiyada Soo Saarka: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Caqabadda Naqshadda: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Cilmi-baadhis: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Dhiirrigelinta: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Muddada Mashruuca: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Socodka Hawlgalka: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.