NYC Deal 99 Cent Store Aqoonsiga Sumadda oo uu sameeyey Chi Hao Chang

Naqshadda NYC Deal 99 Cent Store Aqoonsiga Sumadda oo uu sameeyey Chi Hao Chang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

NYC Deal 99 Cent Store Aqoonsiga Sumadda

Chi Hao Chang uu sameeyay

Macmiilka: School of Visual Arts

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

9,792

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #90132

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan NYC Deal 99 Cent Store Aqoonsiga Sumadda

NYC Deal waa aqoonsi sumadeed loo sameeyay dukaan iibiya alaabta 99 sento ah oo ku yaal New York City. Aqoonsigu wuxuu ku salaysan yahay calaamad qiimeyneed dhib leh oo ku qoran xagal, taasoo xasuusinaysa dhaqdhaqaaqa laalaadka ee calaamadaha ay macaamiisha soo qaataan oo ay xasilliyaan ka hor inta aysan akhrin. Calaamadda leexatay ayaa ka dhigaysa qiimaha kaliya ee 99 sento farriinta ugu cad ee sumadda. Qaybaha kale ee taageera waxay tixraacayaan alaabta lagu iibiyo dukaanka. Waraaqaha daabacan waxaa loo isticmaalaa daabacaad laser dhijitaal ah, halka boorsooyinka gacanta, shaararka, iyo alaabta maro ee kale loo isticmaalo daabacaadda shaashadda si loo helo khad adkaysta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

NYC Deal 99 Cent Store Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. NYC Deal 99 Cent Store Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. NYC Deal 99 Cent Store Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Cabbirka & Qaabaynta: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Summado: Branding, Graphic Design, Identity, Logo, Poster
Tiknoloojiyada Soo Saarka: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Caqabadda Naqshadda: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Cilmi-baadhis: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Dhiirrigelinta: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Muddada Mashruuca: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Socodka Hawlgalka: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.