Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja naYuta Takahashi

Dhizaini Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja naYuta Takahashi ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2020

Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja

na Yuta Takahashi

Mutengi: Miltos

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja

Miltos ibhrandi rechiratidzo uye dhizaini yekupakeja yebhrandi rechokoreti. Pfungwa iyi inowedzera zano rekubva kubhinzi kuenda kubhawa kuita nzira yekubva kumuti kuenda kubhawa iyo inosimbisa kunhuhwirira kwekakao. Pakeji rakagadzirwa nepepa rakanaka rebhuruu rakasviba nekugadzirisa glitter, vanishi inoratidza pateni yesirika uye kudhindwa nefoiri yegoridhe. Kesi inovhurika sekavha yebhuku uye ine kadhi remutsara wekuravira iro rinotsanangura kuravira kwega kwega zvakadzama, sezvinoitwa newaini. Bhokisi rekusanganisa rakavakirwa pamufananidzo webhukesi. Dhizaini iyi inotsigira ruzivo rwebhrandi rwakadzikama kune vakuru.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Miltos Primary Function: Chiratidzo cheBhrandi, Kupakeja chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Kukura & Kupakiwa: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Matagi: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Tekinoroji Yekugadzira: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Changamire yeDhizaini: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Tsvakurudzo: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Chikurudziro: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Nguva yePurojekiti: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Mafambiro eBasa: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Mapetenzi: Copyrights belong to Yuta Takahashi, 2020
Nhengo dzeTimu: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Zvikwereti zveMifananidzo: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020