Tualcom Chiziviso Uye Chiratidzo Chiziviso naKenarkose Creative

Dhizaini Tualcom Chiziviso Uye Chiratidzo Chiziviso naKenarkose Creative ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2020

Tualcom Chiziviso Uye Chiratidzo Chiziviso

na Kenarkose Creative

Mutengi: Tualcom

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Tualcom Chiziviso Uye Chiratidzo Chiziviso

Iyo logomark yeTualcom inofemerwa nemasaisai e-radiofrequency, inoenderana nechero munda unoshanda nekambani, uye inongobatanidza mavara eTire. Nekudaro, iyo logo haina kungosimbisa zita rekambani chete asi zvakare inoreva kuminda yekushandisa yavo. Iyo yekumaketwa yakaumbirwa kwakatenderedza pfungwa yeremberi tsvuku mitsetse yakasanganiswa pamwe yakatwasuka yebhuruu ndee kuti uwane pfungwa yekuenderera uye kutaurirana. Mitauro inoyemurika inoenzanisira uye inoona nzira nekutaura ipapo nekutaura nevazhinji vateereri compactly uye zvinobudirira.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Tualcom Chiziviso Uye Chiratidzo Chiziviso, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Tualcom Chiziviso Uye Chiratidzo Chiziviso inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Tualcom Chiziviso Uye Chiratidzo Chiziviso inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Kukura & Kupakiwa: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Matagi: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tekinoroji Yekugadzira: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Changamire yeDhizaini: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Tsvakurudzo: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Chikurudziro: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Nguva yePurojekiti: The project started in October 2018 and finished in February 2019 in Ankara.
Mafambiro eBasa: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Nhengo dzeTimu: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Zvikwereti zveMifananidzo: All visual materials were designed and produced by Kenarköşe Creative.