Unto Communication Tool Chinongedzo cheKambani (Corporate Identity) naUnto

Dhizaini Unto Communication Tool Chinongedzo cheKambani (Corporate Identity) naUnto ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2020

Unto Communication Tool Chinongedzo cheKambani (Corporate Identity)

na Unto

Mutengi: Unto

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

11,503

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#92669

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Unto Communication Tool Chinongedzo cheKambani (Corporate Identity)

Unto Communication Tool ihurongwa hwechinongedzo chekambani hwakavakirwa pakadhi rezita rinogoverwa. Kadhi iri rine chiyero che9 ne5.4 masendimita uye rine ruzivo rwekubatana rwakadhindwa kaviri, chimwe chikamu chakadhindwa chakapidigurwa pamusoro pechimwe. Mutsara wakacherwa unoparadzanisa zvikamu zviviri izvi, zvokuti kadhi rinogona kubvarurwa kuita mapatya. Muridzi anochengeta chimwe chikamu opa chimwe chikamu kune mumwe munhu, zvichibvumira kadhi rimwe chete kusvika kumunhu wechipiri anobatanidzwa. Chinongedzo ichi chinosanganisirawo bepa renyaya (newsprint flyer) uye purasitiki ine mabhabhulosi akadhindwa (printed bubble wrap) inoshandiswa mukupakira.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Unto Communication Tool Chinongedzo cheKambani (Corporate Identity), rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Unto Communication Tool Chinongedzo cheKambani (Corporate Identity) inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Unto Communication Tool Chinongedzo cheKambani (Corporate Identity) inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Kukura & Kupakiwa: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Matagi: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tekinoroji Yekugadzira: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Changamire yeDhizaini: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Tsvakurudzo: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Chikurudziro: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Nguva yePurojekiti: The project started in July till September 2019, in Taipei.
Mafambiro eBasa: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Nhengo dzeTimu: Ming Hsi Chou
Ching Yi Angela Chang
Zvikwereti zveMifananidzo: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.