Pleady Branding Chimiro cheBrand Identity naKatsumi Tamura

Dhizaini Pleady Branding Chimiro cheBrand Identity naKatsumi Tamura ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2020

Pleady Branding Chimiro cheBrand Identity

na Katsumi Tamura

Mutengi: Good Morning Inc

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Pleady Branding Chimiro cheBrand Identity

Pleady Branding chirongwa chekugadzira brand identity chakagadzirirwa kambani inogadzira tepi dzakakosha (specialized taping manufacturer). Chirongwa ichi chinobatanidza zita rebrand, chiratidzo che brand (logo), maputiro, mawebsite, mabhuku emitengo yezvigadzirwa, mafirimu ebrand uye zvivakwa zvekuratidza zvigadzirwa pamisangano yezvitengesa (trade show booths). Zita rinobatanidza mazwi play ne ready. Kutaurirana kwakavakwa kuchibva pamutsara unoti Tape or Lose uye pane mufananidzo mukuru wemhandara inomhanya, wakabva pamutsetse unopfuura nemukati meLogo. Ruvara rwe brand rwe yellow-green runoratidza kutarisisa kwakaitwa pana vanotamba mitambo (athletes). Kutongwa kwemavara (color management) kunochengetedza kuti ruvara rwe brand rusiyane pane pepa, firimu nepamascreen achiramba akaenzana.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pleady Branding Chimiro cheBrand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pleady Branding Chimiro cheBrand Identity inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pleady Branding Chimiro cheBrand Identity inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Kukura & Kupakiwa: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Matagi: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tekinoroji Yekugadzira: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Changamire yeDhizaini: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Chikurudziro: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Nguva yePurojekiti: PLEADY launched in July 2019.
Mafambiro eBasa: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Nhengo dzeTimu: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida