NYC Deal 99 Cent Store Chiratidzo cheBhurendi naChi Hao Chang

Dhizaini NYC Deal 99 Cent Store Chiratidzo cheBhurendi naChi Hao Chang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2020

NYC Deal 99 Cent Store Chiratidzo cheBhurendi

na Chi Hao Chang

Mutengi: School of Visual Arts

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Simbisa Mamiriro eMubairo we#90132

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa NYC Deal 99 Cent Store Chiratidzo cheBhurendi

NYC Deal chiratidzo chebhurendi chakagadzirirwa chitoro che99 cent muNew York City. Chiratidzo ichi chinovakirwa pane tegi remutengo rakashinga rakaiswa nechitsauko, richiyeuchidza mafambiro etegi anorembera aya vatengi vanosvinura kuti vabate uye kudzikamisa vasati vaverenga. Tegi rakatsauka iri rinoita kuti mutengo mumwechete we99 cent ube shoko riri pachena zvikuru pabhurendi iyi. Zvimwe zvinhu zvinotsigira zvinoratidza zvigadzirwa zvinotengeswa muchitoro ichocho. Zvinhu zvakadhindwa zvinoshandisa dhijitari yekudhinda yelaser, ndeimwe bhegi, mashati, uye zvimwe zvinhu zvemicheka zvinoshandisa maitiro ekudhinda eskrini kuti waine inki dzinogara nguva refu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne NYC Deal 99 Cent Store Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. NYC Deal 99 Cent Store Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. NYC Deal 99 Cent Store Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Kukura & Kupakiwa: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Matagi: Branding, Graphic Design, Identity, Logo, Poster
Tekinoroji Yekugadzira: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Changamire yeDhizaini: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Tsvakurudzo: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Chikurudziro: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Nguva yePurojekiti: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Mafambiro eBasa: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.