Dhizaini EXP Brasil Brand Dhizaini naMateus Matos Montenegro ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2020

EXP Brasil Brand Dhizaini

na Mateus Matos Montenegro

Mutengi: EXP Brasil

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa EXP Brasil Brand Dhizaini

Iyo dhizaini ye EXP Brasil brand inouya kubva kumakambani nheyo dzekubatana uye kushandira pamwe. Kugadziridza musanganiswa pakati pehunyanzvi uye dhizaini muzvirongwa zvavo kunge muhupenyu hwehofisi. Chinhu chekutepa chinomiririra mubatanidzwa uye simba rekambani ino. Iyo mavara X dhizaini yakasimba uye yakabatanidzwa asi yakapepuka uye tekinoroji. Iyo mhando inomiririra hupenyu hwe studio, iine zvinhu mune mavara, zvese pane zvakanaka uye zvisina kunaka nzvimbo iyo inobatanidza vanhu uye dhizaini, munhu oga uye pamwe chete, akareruka netekinoroji, akareruka uye akasimba, nyanzvi uye yemunhu.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne EXP Brasil Brand Dhizaini, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. EXP Brasil Brand Dhizaini inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. EXP Brasil Brand Dhizaini chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Kukura & Kupakiwa: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Matagi: Architecture, brand, logotype, engineering, contruction, design
Tekinoroji Yekugadzira: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Changamire yeDhizaini: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Tsvakurudzo: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Chikurudziro: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Nguva yePurojekiti: The project started February 2018 and ended in January 2019
Mafambiro eBasa: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Nhengo dzeTimu: Mateus Matos Montenegro