Peace and Presence Well-Being Branding naLisa Winstanley

Dhizaini Peace and Presence Well-Being Branding naLisa Winstanley ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2020

Peace and Presence Well-Being Branding

na Lisa Winstanley

Mutengi: Peace & Presence Well-being UK

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

55,938

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#87317

Tsvakai Zvimwe Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Peace and Presence Well-Being Branding

Runyararo uye Kuvapo Hupenyu Hwakanaka iUK yakavakirwa, holistic therapy kambani inopa masevhisi akadai sereflexology, holistic masaja uye reiki kumutsiridza muviri, pfungwa uye mweya. Mutauro unoona werudzi rweP&PW wakavakirwa pachishuwo ichi chekukumbira nyika ine runyararo, kudzikama uye kuzorora inofemerwa nendangariro dzehudiki dzechisikigo, kunyanya kutora kubva kumaruva nemhuka zvinowanikwa mumahombekombe enzizi nemasango. Iyo pendi yeruvara inotora kurudziro kubva kuMvura yeGeorgia maficha mune ese ekutanga uye oxidised nyika zvakare inosimudzira chishuwo chenguva dzakapfuura.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Peace and Presence Well-Being Branding, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Peace and Presence Well-Being Branding inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Peace and Presence Well-Being Branding chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Kukura & Kupakiwa: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Matagi: branding, visual identity, logo, stationery, packaging, merchandise
Tekinoroji Yekugadzira: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Changamire yeDhizaini: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Tsvakurudzo: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Chikurudziro: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Nguva yePurojekiti: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Mafambiro eBasa: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.