Dhizaini Feral Horses Brand Identity Chiratidzo cheKambani naEmanuele Grittini ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2018 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2018

Feral Horses Brand Identity Chiratidzo cheKambani

na Emanuele Grittini

Mutengi: Feral Horses

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Feral Horses Brand Identity Chiratidzo cheKambani

Feral Horses Brand Identity ndicho chiratidzo chekambani chakagadzirirwa kambani inoshanda mumhando yekudyara mari mune zvinovezvingwa zvemazuva ano (contemporary art). Chiratidzo ichi chinotaura kuvateereri vatatu: vanofarira zvinovezvingwa, vashambadzi vanoshanda basa iri semhando, uye vanhu vane chido chekuziva vachida kubudirira. Pikitogiramu imwechete inosanganisa rutivi rwezvinovezvingwa nerwemari mukati mechiratidzo ichi. Rogo nemhando dzayo dzakagadzirwa zvakarurama pane pikiseri (pixel perfect), zvokuti mucherechedzo unoramba wakajeka uye unozivikanwa nyore. Mavara akasarudzwa achishandisa dhizaini yePantone, ozoshandurwa kuenda kusRGB neCMYK. Mafonti akasarudzwa anoshanda zvakanaka mukudhindisa uye pachiratidzo chekombiyuta.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Feral Horses Brand Identity Chiratidzo cheKambani, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Feral Horses Brand Identity Chiratidzo cheKambani inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Feral Horses Brand Identity Chiratidzo cheKambani chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Kukura & Kupakiwa: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Matagi: art, investment, economy, financial, artist, artwork,
Tekinoroji Yekugadzira: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Changamire yeDhizaini: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Tsvakurudzo: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Chikurudziro: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Nguva yePurojekiti: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Mafambiro eBasa: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.