Optics and Chromatics Yekuratidzira Positori naTimea Andoka

Dhizaini Optics and Chromatics Yekuratidzira Positori naTimea Andoka ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2018 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2018

Optics and Chromatics Yekuratidzira Positori

na Timea Andoka

Mutengi: Timea Andorka

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

66,192

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#58492

Wanai Iye Zvino Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Optics and Chromatics Yekuratidzira Positori

Musoro wekuti Optics uye Chromatic unoreva kupokana pakati paGoethe naNewton pane chimiro chemavara. Iyi nharo inomiririrwa nekukonana kweaviri mavara-fomu manyorerwo: imwe yakaverengerwa, geometric, ine inopesana mitsetse, imwe yacho inovimba nekutamba kwakanaka kwekuita kwemimvuri yakajeka. Muna 2014 dhizaini iyi yakashanda sechivharo chePatone Plus Series Artist Covers.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Optics and Chromatics Yekuratidzira Positori, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Optics and Chromatics Yekuratidzira Positori inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Optics and Chromatics Yekuratidzira Positori chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Kukura & Kupakiwa: original poster size: 70×100 cm
Matagi: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tekinoroji Yekugadzira: paper, coloured plastic sheet, light, shadow
Changamire yeDhizaini: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Tsvakurudzo: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Chikurudziro: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Nguva yePurojekiti: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Mafambiro eBasa: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Nhengo dzeTimu: Art director, graphic design, type design and paper craft: Tímea Andorka