Dhizaini Fattoria il Gambero - Winery Chinoonekwa naLaura Ferrario ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2017 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.
SimbiGirafiki· 2017
Fattoria il Gambero - Winery Chinoonekwa
Mutengi: Ferrariodesign
Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki
Mukundi weMubairo Akasimbiswa
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Nezvekwa Fattoria il Gambero - Winery Chinoonekwa
Fattoria il Gambero yakazviisa pamusika nenzira ine simba uye yemazuva ano, kuitira kuti iwedzere nhoroondo yayo, iyo yakadzokera ku1880. Ichi ndicho chikonzero chechiratidzo chechiratidzo che "G" stylized; inopa pfungwa yekorkscrew inovhara bhodhoro uye yakafanana nemugwagwa unoenda kukambani. Iyo sans serif font inowedzera chinhu kune ichi chiratidzo chisinganzwisisike uye inobatanidza zvekare zvekare zvisingaite kune yazvino. Iwo mavara anopa chifananidzo chose kubata kutsva, nepo mamwe maitiro ekare akachengetedzwa, semuenzaniso, mubepa rakanamirwa reBhurocha.
Kuzivikanwa
Nezve Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Fattoria il Gambero - Winery Chinoonekwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Fattoria il Gambero - Winery Chinoonekwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Fattoria il Gambero - Winery Chinoonekwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Shure kweDhizaini
Bepa Renhau
Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.
- Hunhu Hwakasiyana
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Matagi
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Tekinoroji Yekugadzira
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Chikurudziro
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Nguva yePurojekiti
- The project started in April 2004 an finish on May 2013
- Nhengo dzeTimu
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Zvikwereti zveMifananidzo
- Fotoforma
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