Dhizaini Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design) naXiaoming Meng and Xueke Fang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2025

Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design)

na Xiaoming Meng and Xueke Fang

Mutengi: China Social Entrepreneur Foundation

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design)

Meet in Arcadia ibasikitiro reBhurendi rakagadzirirwa purojekiti yekumutsiridza umaraini muLongtang Village, Guizhou Province, China. Chiratidzo (logo) chakatorwa pfungwa kubva pachivakwa chemavara echiChinese chinoreva runako. Minda yemupunga yakagadzirwa nenzira yakareruka uye isiri yechokwadi (abstract). Pamusoro peminda iyoyo, dzimba dzemumaraini eMiao dzakagadzirwa nenzira isiri yechokwadi uye dzabatanidzwa nemitsetse yechivakwa chemavara, uye rumwe rutsetse runoshanduka kuita denga redzimba. Bhurendi iri rinotsigira zvekushanya kwevaenzi mumaraini sebhizinesi guru renzvimbo iyoyo. Dhizaini iyi inovavarira kuratidza tsika nemagariro enzvimbo uye kubatsira vagari vemumaraini kuti vave nechikamu mukuvaka bhurendi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Meet in Arcadia Basikitiro reBhurendi (Brand Identity Design) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Kukura & Kupakiwa: Height 594mm x Width 420mm
Matagi: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tekinoroji Yekugadzira: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Changamire yeDhizaini: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Tsvakurudzo: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Chikurudziro: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Nguva yePurojekiti: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Mafambiro eBasa: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Mapetenzi: Logo (2022) China Social Entrepreneur Foundation
Nhengo dzeTimu: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Zvikwereti zveMifananidzo: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]