Seawool Chirongwa cheBranding naChungsheng Chen and Eddie Wang

Dhizaini Seawool Chirongwa cheBranding naChungsheng Chen and Eddie Wang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2024

Seawool Chirongwa cheBranding

na Chungsheng Chen and Eddie Wang

Mutengi: Tainan University of Technology/Product Design Deparment

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Simbisa Mamiriro eMubairo we#160731

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Dhizaini

Nezvekwa Seawool Chirongwa cheBranding

Brand iyi inosanganisa fashoni nekusimbirara, ichisanganisa maganda eoyster akashandiswa patsva nemaitiro ehunyanzvi nekunaka muupenyu hwezuva nezuva. Logo, inoratidzwa nemavara makuru, inomiririra mweya wekugadzira zvinhu zvitsva nguva dzose uye mavara maviri o anomiririra kusimbirara kwedenderedzwa, zvinoreva kuvandudzwa kusingagumi. Dhizaini yose inoratidza runako, ichimiririra kutsvaka fashoni nemhando yepamusoro. Fonti yakasarudzwa inosanganisa zvinhu zvemafungu nekufamba kuchienda kumusoro, ichiratidza ruremekedzo kuzvisikwa nekufambira mberi kusingagumi. Brand iyi ine simba, ine shanduko uye mutungamiriri mune fashoni nemafambiro ezvakatipoteredza.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Seawool Chirongwa cheBranding, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Seawool Chirongwa cheBranding inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Seawool Chirongwa cheBranding inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Kukura & Kupakiwa: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Matagi: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Tekinoroji Yekugadzira: The Branding project all done in Adobe Illustrator and Photoshop software.
Changamire yeDhizaini: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Tsvakurudzo: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Chikurudziro: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Nguva yePurojekiti: The Branding project commenced in Sept.2022 and concluded in May,2023.
Mafambiro eBasa: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Mapetenzi: Trademark: Creative Tech Textile Co., Ltd.
Nhengo dzeTimu: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Zvikwereti zveMifananidzo: All images copyright: Acdesign Associates International Co.,Ltd.