Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu naZhou Haiwen, Che Shilong and Guo Cheng

Dhizaini Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu naZhou Haiwen, Che Shilong and Guo Cheng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2024

Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu

na Zhou Haiwen, Che Shilong and Guo Cheng

Mutengi: China Global Television Network Co., Ltd. Beijing, CN

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu

Mavara Ebhuku: Fuma Yega Yega Inotaura Nyaya ndiro basa rekuzivisa vanhu remufirimu duku rinoratidza pfuma dzenyika dzeChina dzine zana. Fuma imwe neimwe inoenzaniswa nenyeredzi, uye mapoka enyeredzi anoratidza kureba kwenguva nenzvimbo. Fuma imwe neimwe inobatanidzwawo nebhokisi rekutaurirana. Mamwe mabhokisi akatenderera uye mamwe akati mangana, uye rimwe nerimwe rine hunhu hwaro chairo. Mabhuku ndiwo musoro mukuru wezvinoonekwa, achitaura nezvezvinyorwa zvemhuka dzeChina, mabhuku akasonwa netambo, mipumburu yematehwe uye mabhuku akasimba kunze. Nzira yekufananidzira inobatsira vaoni vanobva mumagariro akasiyana-siyana kunzwisisa nyaya idzi.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Every Treasure Tells A Story Mabasa Makuru: Mushandirapamwe Wekuzivisa Vanhu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Kukura & Kupakiwa: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Matagi: Culture, China, Heritage, Creativity
Tekinoroji Yekugadzira: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Changamire yeDhizaini: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Tsvakurudzo: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Chikurudziro: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Nguva yePurojekiti: The project started in 2022 and is still in circulation worldwide.
Mafambiro eBasa: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Nhengo dzeTimu: Zhou Haiwen, Che Shilong, Guo Cheng
Zvikwereti zveMifananidzo: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng