ReForm Plastic Dhizaini yeMuchinjikwa weBrand naGiang Nguyen

Dhizaini ReForm Plastic Dhizaini yeMuchinjikwa weBrand naGiang Nguyen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

ReForm Plastic Dhizaini yeMuchinjikwa weBrand

na Giang Nguyen

Mutengi: ReForm Plastic

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa ReForm Plastic Dhizaini yeMuchinjikwa weBrand

ReForm Plastic ibhizimisi rine hanya nemagariro evanhu rine muzinda muVietnam, rakatsaurira kugadzirisa dambudziko remarara eplastic, kuvandudza hupenyu hwevashandi vemarara vasiri pamutemo, uye kukurudzira hupfumi hwekutenderera kuburikidza nekugadzira fenicha nemapuranga anobva mumarara eplastic akadzokoororwa. Chimiro chakasiyana chepamusoro chemapuranga eReForm Plastic chakarukwa zvine hungwaru mukati mechiratidzo chebrand. Kambani payinoramba ichigadzira mapuranga matsva, raibhurari yezvinhu zvebrand yayo inokura uye inoshanduka, ichigadzira muunganidzwa une simba uye wakabatana wezvinhu zvedhizaini zvemabasa ekugadzira.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne ReForm Plastic Dhizaini yeMuchinjikwa weBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. ReForm Plastic Dhizaini yeMuchinjikwa weBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. ReForm Plastic Dhizaini yeMuchinjikwa weBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Matagi: plastic waste, brand identity, social impact, recycled, furnitures
Changamire yeDhizaini: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Chikurudziro: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Nguva yePurojekiti: The project was started in July 2021 and finished in October 2021.
Nhengo dzeTimu: Giang Nguyen
Zvikwereti zveMifananidzo: Hieu Nguyen

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