Joy of Playing Chiratidzo cheBhurendi naSquared

Dhizaini Joy of Playing Chiratidzo cheBhurendi naSquared ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Joy of Playing Chiratidzo cheBhurendi

na Squared

Mutengi: Balin

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#140424

Wanai Iye Zvino Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Joy of Playing Chiratidzo cheBhurendi

Joy of Playing ndiwo mucherechedzo webhurendi wakagadzirirwa Balin, kambani inogadzira zvidhoddo zvevana. Mucherechedzo uyu unosanganisira rogo, zvinhu zvebhurendi, pakeji uye mavara nemiumbwa yezvidhoddo nevatambi. Mutauro wemufananidzo unotevedzera nzira yeminimalist, uine miumbwa yakareruka, mavara mashoma uye mifananidzo yakapendwa nemvura (watercolor illustrations). Mutambi mumwe nemumwe wezvidhoddo ane zita nenyaya yake, izvo zvinobatsira vana kuti vave nokubatana kwemoyo nazvo. Zvinhu zvakasarudzwa zvinosanganisira huni, mapuranga ehuni (plywood), mapepa, donje risina makemikari (organic cotton) uye mapendi anobva mumvura nemiti.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Joy of Playing Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Joy of Playing Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Joy of Playing Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Matagi: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Tekinoroji Yekugadzira: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Changamire yeDhizaini: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Tsvakurudzo: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Chikurudziro: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Nguva yePurojekiti: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Mafambiro eBasa: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Nhengo dzeTimu: Creative Director - Yana Okoliyska