Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi naAnja Zambelli Colak

Dhizaini Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi naAnja Zambelli Colak ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2022

Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi

na Anja Zambelli Colak

Mutengi: Zambelli Brand Design

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi

Figura mutumbi webhizinesi uye dhizaini yemapaketi yakagadzirirwa mhando dzezvokudya zveMediterranean, dzinosanganisira makeke emaonde, chokoreti nemafuta emiorivhi. Chiratidzo chacho chakavakwa pamusoro pechiratidzo cheonde chakagadzirwa sebhaluni rinobhururuka mudenga, chinoratidza rwendo uye midzi yeMediterranean yemuvambi webhizinesi iri. Mavara egoridhe, purpuru negirini anomiririra zvinhu zvikuru zvinoshandiswa. Mifananidzo yemashizha eonde, mafungu emvura uye makwati ehove inoyeuchidza nezveMediterranean. Mabhero uye mapepa emapaketi zvakadhindwa nemavara ePantone pamusoro pepepa reFedrigoni, zvichiwedzerwa goridhe rakapendwa. Dhizaini iyi inosvitsa zvigadzirwa izvi kumusika weAsia.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Figura Kugadzira Mutumbi weBhizinesi, Dhizaini yeMapaketi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Kukura & Kupakiwa: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Matagi: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Tekinoroji Yekugadzira: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Changamire yeDhizaini: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Tsvakurudzo: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Chikurudziro: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Nguva yePurojekiti: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Mafambiro eBasa: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Nhengo dzeTimu: Anja Zambelli Colak