Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand naSxdesign

Dhizaini Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand naSxdesign ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2022

Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand

na Sxdesign

Mutengi: MC basketball community

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand

Mamba Chiliast icho chiratidzo chebrand chakagadzirwa nokuda kwenharaunda yebasketball yakaumbwa nevanotsigira Mamba Mentality. Chiratidzo ichi chinounza nhengo pamwe chete kuburikidza nemitambo yebasketball uye chinovapa pfungwa yekuva panzvimbo, kudada nekusiyanisa. Rogo iyi inoshandisa chimiro chehexagram sechivakwa chayo chekuonekwa, chakaumbwa nemavara akasanganiswa M ne C. Ziso rakaiswa pakati pekuonekwa rinomiririra Mamba. Hexagram inoyeuchidza kubatana kwekutenda, sangano nesimba. Rogo iyi inogona kudhindwa, kusonwa kana kuumbwa nekupinza mumidziyo yakasiyana-siyana pahukuru.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mamba Chiliast Basa Rekutanga: Chiratidzo cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Kukura & Kupakiwa: It can be printed, sewed or injection molded in a variety of sizes
Matagi: brand identity, logo, branding, mamba, basketball
Tekinoroji Yekugadzira: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Changamire yeDhizaini: To appeal to and attract Kobe fans without the use of basketball elements.
Tsvakurudzo: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Chikurudziro: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Nguva yePurojekiti: The project started in August 2021 and finished in November 2021 in Beijing, China.
Mafambiro eBasa: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Mapetenzi: Sxdesign
Nhengo dzeTimu: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Zvikwereti zveMifananidzo: Sxdesign