The Early Chapter Chitsauko Chekutanga naAllan Toh

Dhizaini The Early Chapter Chitsauko Chekutanga naAllan Toh ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2022

The Early Chapter Chitsauko Chekutanga

na Allan Toh

Mutengi: Allan Toh

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

10,859

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#128237

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa The Early Chapter Chitsauko Chekutanga

Zvinyorwa Zvebhuku: Chitsauko Chekutanga chiratidzo chekambani chakagadzirirwa nzvimbo yemitambo yevana vaduku muSingapore. Nzvimbo iyi inobatsira vana kuvaka kufarira mutauro weMandarin kuburikidza nekutamba kunovabatanidza zvizere. Chiratidzo ichi chakavakwa nemifananidzo yakareruka ine mavara matsvuku, machena-akaita seyero, uye ebhuruu, akaiswa pamusoro peumwe kuti afanane nekamba kadiki. Chimiro chekamba chinomiririra unhu hwenharaunda yavanoda kuvaka. Nzvimbo isina chinhu pakati pemifananidzo iyi inoumba tsamba yeChirungu chinoshandiswa muChina kutaridza Mandarin, zvichiratidza kutarisisa kunoitwa mutauro wechiChina. Zuva rakagurwa pakati rinoratidza mamiriro anosimudzira vana vaduku.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne The Early Chapter Chitsauko Chekutanga, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. The Early Chapter Chitsauko Chekutanga inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, The Early Chapter Chitsauko Chekutanga inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Kukura & Kupakiwa: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Matagi: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Tekinoroji Yekugadzira: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Changamire yeDhizaini: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Tsvakurudzo: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Chikurudziro: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Nguva yePurojekiti: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Mafambiro eBasa: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Mapetenzi: Copyrights belong to Allan Toh Design Studio, 2021.