Xphere Kugadziriswa Kwezvinhu Zvekambani naYibang Design and Xiner Zheng

Dhizaini Xphere Kugadziriswa Kwezvinhu Zvekambani naYibang Design and Xiner Zheng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2021

Xphere Kugadziriswa Kwezvinhu Zvekambani

na Yibang Design and Xiner Zheng

Mutengi: Yibang

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Xphere Kugadziriswa Kwezvinhu Zvekambani

Xphere ndiyo dhizaini yezvinhu zvekambani yakagadzirirwa mureki wemhando yeRongxing. Zita rokuti Xphere rakabva pazita rechiChinese rokuti Rongxing, rinoreva denderedzwa rinobudirira. Chiratidzo ichi chinobatanidza zvinorehwa nezita rechiChinese nezita rechiRungwa mumutauro mumwe wekuona. Chiratidzo ichi chakafuridzirwa nemiumbwa yenyeredzi, uye kuchekwa kunoenderana kunoshandiswa pane zvose zviratidzo zvechiRungwa nezvechiChinese. Mavara akasimba nemifananidzo ine simba zvinoratidza mutsara wezvinhu zvepamusoro-soro. Zvinhu zvakadhindwa zvinoshandisa pepa rakakora uye risina kupenya, uye kadhi rebhizinesi nekadhi rekutenda zvine chiratidzo chakadhindwa chine mufananidzo wakasimudzirwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Xphere Kugadziriswa Kwezvinhu Zvekambani, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Xphere Kugadziriswa Kwezvinhu Zvekambani inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Xphere Kugadziriswa Kwezvinhu Zvekambani inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Kukura & Kupakiwa: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Matagi: Xphere, Visual Identity, Commercial, Branding
Tekinoroji Yekugadzira: Adobe Photoshop, Illustration, and InDesign.
Changamire yeDhizaini: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Tsvakurudzo: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Chikurudziro: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Nguva yePurojekiti: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Mafambiro eBasa: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Nhengo dzeTimu: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Zvikwereti zveMifananidzo: Yibang