PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa naDennis Furniss

Dhizaini PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa naDennis Furniss ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa

na Dennis Furniss

Mutengi: PepsiCo International Mexico

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa

Book Text: PepsiCo Foundation isisitimu yekuzivikanwa yakagadzirirwa sangano risingaiti purofiti rinotsigira nharaunda muMexico neLatin America. Dhizaini iyi inotsiva mutauro wekuona wekambani nemumwe une hunhu hwevanhu. Zvimiro zvechinyakare zvinomiririra mbiru nhatu huru dzefoundation. Musisitimu yemamodhuru, zvimiro izvi zvinobatana uye zvichiwanda kuti zviite mapatani nemafuro. Runyorwa rwemitsara rune zvimiro zvegeometry, ruvara rwakapenya, madhizaini emafoto uye madhizaini emifananidzo zvinopedzisa kuzivikanwa uku. Sisitimu iyi inoshandiswa mubhuku rebranch redhijitari uye pazvinhu zvezviitiko zvakaita semahembe, mabhegi nengowani.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. PepsiCo Foundation Primary Function: Sisitimu Yekuzivikanwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Kukura & Kupakiwa: There are not packaging deliveries
Matagi: PepsiCo, Foundation, identity, system, strong, consistency
Tekinoroji Yekugadzira: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Changamire yeDhizaini: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Tsvakurudzo: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Chikurudziro: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Nguva yePurojekiti: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Mafambiro eBasa: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Mapetenzi: Copyrights: PepsiCo International Mexico
Nhengo dzeTimu: Innovation Design Center LATAM
Zvikwereti zveMifananidzo: All Images: Design Innovation Center LATAM