Happetsy Primary Function: Chiratidzo cheBrand naAnamarija Leljak

Dhizaini Happetsy Primary Function: Chiratidzo cheBrand naAnamarija Leljak ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

Happetsy Primary Function: Chiratidzo cheBrand

na Anamarija Leljak

Mutengi: Happetsy

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

43,117

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#122375

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Happetsy Primary Function: Chiratidzo cheBrand

Happetsy chiratidzo chebrand chakagadzirirwa kambani inotengesa zvinhu zvezvipfuwo. Dhizaini iyi inobatanidza chimiro chekare cheretro nechinyakare chemazuva ano chinodurura zvakawandisa. Hunhu hweretro hunoratidzwa kubudikidza nemavara akasarudzwa, mavara akanyorwa neruoko, uye mapatani ematsvimborume. Marongero akachena, nzvimbo dzakavhurika, uye chimiro chemavara che sans serif zvinowedzera chimiro chitsva chemazuva ano. Logo iyi inobatanidza mufananidzo wekati nembwa nechimiro chakaenzana kumativi mana, chimiro chakabatanidzwa nekugadzikana uye kutendeka. Mifananidzo yese yakadhirowewa se vectors uye yakatumirwa mumavara eRGB, CMYK, uye Pantone kuti pave nechimiro chakafanana pamidhiya yese.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Happetsy Primary Function: Chiratidzo cheBrand, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Happetsy Primary Function: Chiratidzo cheBrand inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Happetsy Primary Function: Chiratidzo cheBrand chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Kukura & Kupakiwa: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Matagi: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Tekinoroji Yekugadzira: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Changamire yeDhizaini: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Tsvakurudzo: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Chikurudziro: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Nguva yePurojekiti: The project started in March 2019 and finished in May 2019 in Denmark.
Mafambiro eBasa: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Zvikwereti zveMifananidzo: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.