Beat Coffee Basikithi yeMhando yeBhengi naPaul Meeuwsen

Dhizaini Beat Coffee Basikithi yeMhando yeBhengi naPaul Meeuwsen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2021

Beat Coffee Basikithi yeMhando yeBhengi

na Paul Meeuwsen

Mutengi: Beat Coffee

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

10,894

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#119537

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Beat Coffee Basikithi yeMhando yeBhengi

Beat Coffee ibhengi rezita nedhizaini yekupakita yekambani yekofi. Kuvandudzwa kwebhengi kwakatanga nekunzwisisa kwemusika, kuongororwa kwevakwikwidzi uye mhinduro dzevatengi, izvo zvakaumba matongero uye kumiswa kwebhengi. Kumiswa kunoratidzwa kuburikidza nemutsara Serious Fun Coffee, unosimbisa mutauro unoshandiswa uye unobatanidza kunakidzwa, mimhanzi nekofi. Inzwi remuridzi wekambani rinoshandiswa kupa upenyu kumucherechedzo webhengi. Pfungwa imwe cheteyo inoenderera mukati mebhegi rekofi rakadhindwa, iro rinomuka kuburikidza netekinoroji ye augmented reality. Chinangwa ndechekuve nebhengi rakajeka, rinotarisa vatengi uye rine mafaro.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Beat Coffee Basikithi yeMhando yeBhengi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Beat Coffee Basikithi yeMhando yeBhengi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Beat Coffee Basikithi yeMhando yeBhengi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Kukura & Kupakiwa: Coffee bag printed,
Matagi: brand, print, animation, audio design, social media
Tekinoroji Yekugadzira: Augmented Reality
Changamire yeDhizaini: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Tsvakurudzo: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Chikurudziro: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Nguva yePurojekiti: 3-6 months
Mafambiro eBasa: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Nhengo dzeTimu: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey